Behind The Billboard

Behind the Billboard - Episode 5 - Vince Cook and Gary Fox-Robertson

Episode Summary

Gary Fox Robertson and Vince Cook talk to Dan and Hugh about their McDonald’s “Sundial” poster for Leo Burnett Chicago - one of the most iconic and audacious billboards of all time. See the website post for the images and videos that we talk about in the podcast... www.getbehindthebillboard.com/2020/02/05/episode-5-vince-cook-gary-fox-robinson/

Episode Notes

Episode 5 of Behind the Billboard features a number of firsts.


See the website post for the images and videos that we talk about in the podcast...

https://www.getbehindthebillboard.com/2020/02/05/episode-5-vince-cook-gary-fox-robinson/

 

Our first creative team, our first BlueJeans powered remote interview and our first (but no means last) OOH work from McDonald’s.


We talked about them meeting on the set of a TV commercial shoot on a US Army base, having been thrown together to make it happen.

 

Their creative relationship blossomed and soon lead to some memorable billboard work for the Green Beret's, America's Special Forces. The campaign encouraged people to 'Take a Brochure' - with the brochure on the billboard seemingly impossible to get. That one had to be pitched to a 4 Star General for approval. This great campaign also gave the pair their first taste of Cannes glory.

 

Gary Fox-Robertson and Vince Cook talked to us about their McDonald’s “Sundial” poster - one of the most iconic and audacious billboards of all time.


 

“At one point we had to call in a NASA scientist to ensure the poster and its sundial arm were precisely positioned to catch the sun every morning, offering an array of breakfast choices for passers by. The shadow's progression span the morning menu and gave each item a literal moment in the sun. At noon, the dial forms a perfect McDonald's M."


 

It was one of those rare moments, when a billboard made the national news and won Gold at every major award show around the world.


 

And it’s now made it’s way into our podcast.


 

Available mornings, noon and night from this Wednesday.


 

Thanks chaps, a great morning’s work.